Let’s say you’re gunning for the keyword: “red shoes”. You COULD simply optimize your title tag around the keyword “red shoes”.

But it’s smarter to embed a long tail keyword into your title tag.

(For example, you could optimize your title tag around “best red shoes” or “cheap red shoes”).

That way, you can quickly rank for the long tail keyword “best red shoes”. And over time you can ALSO rank for your main target keyword, “red shoes”.

(Source: Backlinko)

As Brian Dean of Backlinko Mentioned in his article long tail keywords do play an important role in ranking factor for example “Medium Roast Coffee Beans Vacuum Pack” does not have a lot of traffic think about this when your sites Domain Authority increases that keyword breaks down in 4 different high traffic keywords. Through our experience if you have properly optimized your Title tag with Long Tail Keyword you get traffic from various different keywords as well over time.

 

2) Long Content

From our experience and many other online articles it is clear the content with over 1000 Words ranks higher on many search engines.

Best Practice Would Be,

Quality Content that is easy to read and fun to read. Be Sure the content must not be stuffed with keywords you can always use Heading Tags to promote your keywords.

Search engines have become quite smart these days so be sure the content is relevant to your page.

“Relevant Content Can Produce 1000s Of Organic Keywords And Boost Traffic” >>>>> Tested On 100s Of Projects

Bonus, Adding Lot of pictures to your content can increase time user spend on your site. 

(Graph From: Search Engine Land)

 

3) Link Building (Quality Matters Here)

Link Building is very important infact 80% of your ranking depends on the number of domains referring to your site.

In our experience link building is a double edge sword good and quality link can increase your online ranking yet low and spammy links can hurt your ranking.

If you are doing it yourself then it’s wise to check the Domain Authority & Page Authority as well as Spam Rating With MOZ Open Site Explorer Before Any Submission.

We alway recommend that you hire a Professional SEO Company for link building.

When we say Professional we mean it always hire a SEO firm that understands Google’s Webmasters Guideline and all the 2016 Ranking Factors.

Here Are Some Guide Line From Google That You Must Read,

(Source: Google | Do you need an SEO?)